Friday, July 20, 2018

India Tour Packages By Destinations

When it comes to tourism, India is a country with limitless opportunities. There are beaches, hills, valleys, passes, desert, plateaus, villages, metropolises - you name it, India has it. With such great options for travel, visitors to India often find themselves in a happy dilemma - What destination(s) to visit when planning a tour to India? To make matters simpler, we have presented a destination based list of tour itineraries. Some of the most prominent destinations include Rajasthan, Goa, Agra, Kerala, Himachal Pradesh among others.

How will this help? Let's just suppose you are planning a weeklong trip to India and want to cover only the major destinations. Reading the itineraries destination-wise will help you compare several tours together and select the one closest to your preferences. This would be a good time to reiterate that most of our travel packages are customizable and you can further tweak your favorite tour as per your liking.

Tuesday, July 10, 2018

Reading Books Will Help You Build These 7 Habits

1. Reading books helps you build the habit of taking the right kind of nootropic

I apologize to all the modafinil lovers out there, but books have most nootropics beat. Eventually, nootropics wear off. Meanwhile, reading permanently upgrades your mind, leaving you with a lifetime of benefits. The side effects of books have been tested by time, whereas the latest nootropics? Not so much. When you get into the habit of taking a nootropic such as reading through books, the benefits compound.
“Read 500 pages like this every day. That’s how knowledge works. It builds up, like compound interest. All of you can do it, but I guarantee not many of you will do it.” — Warren Buffett
reading book

2. Reading books helps you build the habit of upgrade your mental operating system

There are many people who never update their mental operating systems through reading. Upgrading your mental OS is an ongoing habit you have to develop, and books help you do it. So how does this mental OS update occur?
The best books are written when the author is in a flow state. The author transmits their wisdom, muse, or insights with minimal ego. When a reader seeking wisdom moves through these words and enters their own flow state… magic happens.
I don’t know how it works, but after enough time of reading, my mind always feels upgraded. Programming our minds by moving consciously into the flow state of another wise person is powerful.
When we upgrade our mental OS, our main apps (speaking, writing, and communicating) all begin to run faster and more smoothly.

3. Reading books helps you build the habit of sitting quietly in a room alone

Eric Hoffer was onto something when he said that, “A man by himself is in bad company.” This might be true initially, but we can grow ourselves out of this place. It takes hard work to become good company to ourselves. But if we read books, pause for reflection, and continually improve ourselves… we can develop the habit of sitting quietly in a room alone. By reading books, we build an inessential habit, which can help fight some of the greatest human challenges of our time:
“All of humanity’s problems stem from man’s inability to sit quietly in a room alone” — Blaise Pascal

4. Reading books helps you build the habit of getting direct experience

There are tradeoffs for everything in life, but reading a lot (of the best books) isn’t dangerous. The hunger for wisdom seems to be the only desire that we can satiate. There isn’t a risk of overindulgence. After enough reading, we become charged with good ideas and courage to go out and explore the world. Once we get fueled up on enough wisdom, we become inspired to embark on our next hero and heroine’s journey. This means we’re guaranteed to get direct experience in the real world without some technological filter.
Binge reading books leads to a hunger for experience in the real world.

5. Reading books helps you build the habit of meditation

The more we read and spend time with books, the more we’re forced to practice mindfulness and meditation. Reading builds the habits of patience, calmness, and builds our ability to focus deeply on a single thing for an extended period of time.

6. Reading books helps you build the habit of strategic isolation

“Sanity in this culture, requires a certain amount of alienation.” –Terence McKenna
Books and reading are one of the last societally acceptable reasons for being alone. If you need respite from society, there is no better strategic isolation than books. Books help keep us safe from crowds.

7. Reading books helps you build the habit of telling the truth

“I am of course confident that I will fulfil my tasks as a writer in all circumstances — from my grave even more successfully and more irrefutably than in my lifetime. No one can bar the road to truth, and to advance its cause I am prepared to accept even death. But may it be that repeated lessons will finally teach us not to stop the writer’s pen during his lifetime? At no time has this ennobled our history.” –Aleksandr Solzhenitsyn

Monday, July 9, 2018

10 Advantages of social media marketing for your business.

1. Increased Brand Awareness

Social media is one of the most cost-efficient digital marketing methods used to syndicate content and increase your business’ visibility. Implementing a social media strategy will greatly increase your brand recognition since you will be engaging with a broad audience of consumers.
To get started, create social media profiles for your business and begin interacting with others. Get employees, business partners, and sponsors to "like" and "share" your page. Simply having people interact with your content will increase brand awareness and begin building your reputation as a business. Each post that is shared will be introduced to a new network of individuals, which can lead them to become potential customers, and the more people who know about your business, the better.
By investing only a few hours per week, over 91% of marketers claimed that their social marketing efforts greatly increased their exposure. There is no doubt that by simply having a social media page your brand will benefit, and with regular use it can generate a wide audience for your business.

2. More Inbound Traffic

Without marketing your business on social media, your inbound traffic is limited to your usual customers. The people familiar with your brand are likely searching for the same keywords you already rank for. Without utilizing social media as part of your marketing strategy, you’ll have much more difficulty reaching anyone outside of your loyal customer circle.
Every social media profile you add to your marketing mix is a gateway to your website, and every piece of content you post is another opportunity to acquire a new customer. Social media is a melting pot of different types of people with varying backgrounds and behaviors. With different people come different needs and different ways of thinking.
Syndicating your content on as many platforms as possible allows these individuals to organically reach your business. For instance, perhaps someone in an older demographic of consumers will search for your website using a particular keyword on Facebook, but a millennial could begin their search by using a different social media platform entirely, because they search for products totally differently. By marketing on social media you can effectively open your business to a wider variety of versatile consumers all over the world.
Advantagea of social media

3. Improved Search Engine Rankings

Although posting on social media might get your business some site traffic, more effort than that is required to see significant success. Search engine optimization is very important for achieving higher page rankings and obtaining traffic to your business website. While social media doesn’t directly increase search engine rankings, Social Media Examiner states that more than 58% of marketers who have been using social media for one year or longer still see improved search engine rankings. Being able to rank in the top positions for your keywords will revolutionize your traffic and continue to generate positive results for your business.
Let’s face it, everyone uses Google to find information, and they likely won’t navigate past page 1 because their answer normally is on the first page of results. If your business website isn’t ranked towards the top of search engine results, you should probably adjust your search engine optimization strategy.
To give yourself the best chance of ranking better through social media, create high quality content that integrates your targeted keywords. Content such as blogs, infographics, case studies, business information, and employee photos will make your business’s social media profile intriguing and credible. Once you begin posting quality content, you’ll begin to build a social media community where followers will "like" and "share" your content. Most importantly, it gives you more opportunities to get in front of industry influencers who will write about your business and provide links back – which will help to directly increase search engine rankings.

4. Higher Conversion Rates

With increased visibility, your business gains more opportunities for conversion. Every blog post, image, video, or comment may lead viewers to your company’s website and increase traffic. Social media marketing allows your business to give a positive impression through a humanization factor. When brands are interactive by sharing content, commenting, and posting statuses on social media, it personifies a brand. People prefer to do business with other people, rather than companies.
Over 51% of marketers claimed that taking the time to develop relationships with consumers showed positive results in sales. The better impression you make on a visitor, the more likely they are to think of your business when the need for your product or services arises.
Studies have also shown that social media has a 100% higher lead-to-close rate than outbound marketing. When a brand is interactive online, consumers who follow your brand’s accounts often begin to more completely trust the credibility of your business.
People use social media platforms to stay connected to their friends, family, and communities. Since people are already talking, why not throw your brand into the mix? More likely than not, they’ll mention your brand to a friend when your products or services are needed, overall providing your business with social proof of its quality. As reported by Social Media Examiner, about 66% of marketers saw lead generation benefits by using social media platforms at least 6 hours per week. Putting your brand in an atmosphere where people are sharing, liking, and talking, can only improve the conversion rates on your existing traffic.

5. Better Customer Satisfaction

Social media is a networking and communication platform. Creating a voice for your company through these platforms is important in humanizing your company. Customers appreciate knowing that when they post comments on your pages, they will receive a personalized response rather than an automated message. Being able to acknowledge each comment shows that you are attentive of your visitors’ needs and aim to provide the best experience.
customer on social media
Every customer interaction on your business’s social media accounts is an opportunity to publicly demonstrate your compassion for your customers. Whether an individual has a question or a complaint, social media allows you to address the matter using interpersonal dialogue. A brand devoted to customer satisfaction that takes the time to compose personal messages will inherently be viewed in a positive light, even if responding to a customer complaint.

6. Improved Brand Loyalty

One of the main goals of almost all businesses is developing a loyal customer base. Considering that customer satisfaction and brand loyalty typically go hand in hand, it is important to regularly engage with consumers and begin developing a bond with them. Social media is not just limited to introducing your brand’s products and promotional campaigns. Customers see these platforms as a service channel where they can communicate directly with the business.
The millennial generation is known for being the most brand loyal customers of all. Born between the early 1980’s and the early 2000’s, millennials are the largest generation in US history -– and will soon completely consume the market. Studies show that this segment of customers is 62% more loyal to brands that directly engage with them on social media. Since these technology natives require communication with their brands, businesses must implement social media marketing to get the attention of their most influential consumers.

7. More Brand Authority

Customer satisfaction and brand loyalty both play a part in making your business more authoritative, but it all comes down to communication. When consumers see your company posting on social media, especially replying to customers and posting original content, it makes you appear more credible. Regularly interacting with customers demonstrates that your business cares about customer satisfaction, and is available to answer any questions that they might have. Satisfied customers are eager to spread the word about a great product or service and they usually turn to social media to express their opinion. Having customers mention your business on social media will advertise your business, and show new visitors your value and brand authority. Once you obtain a few satisfied customers who are vocal about their positive purchase experience, you can let the advertising be done for you by actual customers who enjoyed your product or service.

8. Cost-Effective

Social media marketing is possibly the most cost-efficient part of an advertising strategy. Signing up and creating a profile is free for almost all social networking platforms, and any paid promotions you decide to invest in are a relatively low cost compared to other marketing tactics. Being cost-effective is such an advantage because you can see a greater return on investment and retain a bigger budget for other marketing and business expenses.
If you decide to use paid advertising on social media, always start small to see what you should expect. As you become more comfortable, fine tune your strategy and try increasing your budget. Just by spending a small amount of time and money you can significantly increase your conversion rates and eventually get return on investment on the money you initially invested.

9. Gain Marketplace Insights

One of the most valuable advantages of social media is marketplace insight. What better way to know the thoughts and needs of your consumers than by directly talking to them? By monitoring the activity on your profiles,, you can see customer’ interests and opinions that you might not otherwise be aware of if your business didn’t have a social media presence.
Using social media as a complementary research tool can help gain information that will aid you in understanding your industry. Once you gain a large following, you can use additional tools to analyze the demographics of your consumers. Another insightful aspect of social media marketing is the ability to segment your content syndication lists based on topic, and identify which types of content generate the most impressions. These tools give you the ability to measure conversions based on posts on various social media platforms to find the perfect combination for generating revenue.

10. Thought Leadership

Posting insightful and well-written content on your social media is a great way to become an expert and leader in your field. There is no one way to become a thought leader – it requires work that can be supported by online networking tools. To establish yourself as an expert, be sure to utilize social media platforms and build your presence. Be communicative, connect with your audience, share content, and promote your authority. When your social media campaign is aligned with other marketing efforts, your skills will be highlighted and followers will look up to you. Being able to directly connect with your customers creates a relationship that they will value, allowing you to become a notable influencer in your field.

Advantages and Disadvantages of Natural Environments

Henry David Thoreau, in his 1862 essay, "Walking," wrote: "In wildness is the preservation of the world." He recognized many of the wonderful practical and spiritual gifts people obtain from the natural environments that surround them. However, nature can also be harsh and dangerous. It provides both advantages and disadvantages to the human population in its midst. The natural world provides important services, from fresh water and lumber to the removal of pollutants. It also is, quite simply, spectacularly beautiful at times. But nature can also be extremely destructive.


Economic Advantages

Natural environments provide wonderful services to human beings, some more obvious than others. Hilly dunes and barrier islands along the shore protect the inland population from powerful tides. Rivers and lakes provide drinking water, as does rainfall that replenishes surface and underground water supplies. Marshes and wetlands filter many pollutants that would otherwise contribute to widespread contamination. Nitrogen-fixing bacteria help crops grow. Plants are continual sources of new medicines. The seas provide abundant fish to feed a growing population. Researchers have estimated that natural ecosystems across the globe provide more than $40 trillion a year in worldwide services.

Recreation, Insight and Splendor

Who hasn't gaped in awe at a magnificent sunset or a majestic mountain vista? The natural world provides people with places to play and explore, along with opportunities to examine how nature works its many wonders. Writers from the ancient philosophers to the most modern essayists and poets have remarked on the spiritual renewal that humans can find from something as simple as a walk in the woods. Almost all the world's countries have set aside natural areas as national parks, wilderness preserves and protected forestland and have taken other measures to keep natural systems intact and relatively undisturbed.

The Destructive Power of Nature

As wonderful as the natural world can be, it is not always benign. Storms, floods, earthquakes, volcanoes, tsunamis and other natural disasters periodically wreak widespread destruction. In the United States alone, natural disasters cost more than $300 billion in 2017, chiefly from a combination of hurricanes, tornadoes, drought and wildfires. The damage done worldwide runs into the trillions of dollars. Climate change scientists predict that changing weather patterns will make storms, floods and droughts even more severe in the long term, leading to the likelihood of even greater destruction.

Harboring Dangers

Along with large-scale destruction, natural environments can pose many other types of dangers. A spiritually invigorating walk in the woods can also expose you to the possibility of a snake bite or an encounter with an angry bear. Illnesses like Lyme disease or Rocky Mountain Spotted Fever arise from the interaction of people with the natural environments in which they live, work or visit. The 2014 disease outbreak of the dreaded Ebola virus occurred when the virus jumped from its animal hosts in the wild to the human population in western Africa.

5 Advantages of Digital Marketing in the Present Scenario

Digital marketing is a broad term that allows you to market your products and services using digital technologies, mainly on the internet. It is quite evident that internet users are immensely increasing day by day. Internet has rapidly become a part and parcel of our lifestyle and we can’t think of doing without it even for a day.

Digital marketing provides the businesses an access to the mass market at a reasonable price, unlike TV or print marketing.

5 advantages of digital marketing

Some specific benefits of digital marketing include:


You can easily plan a successful online marketing strategy within your budget by the use of digital marketing that offers an inexpensive technique in comparison to other advertising channels such as radio, TV and more.
A well-panned and well-managed digital marketing campaign can reach a large audience at a lower cost than the traditional marketing methods.

Better exposure:

Reach numerous prospects by switching to a digital marketing campaign within a small investment. Be found where your audiences are looking for you. You will notice long term results by using digital marketing.

Save Time: 

Digital marketing provides real time results within no time. Time is precious for all of us, so why waste even a Nano second. Digital marketing gives you an opportunity to see the number of visitors to your site, what is the conversion rate, what is the peak trading time, how many subscribers have added you in a day and more.

Social currency: 

Digital marketing gives you a chance to create engaging campaigns using different types of media. These campaigns can go viral on social platforms, passing on from one person to another, hence gaining social currency.

Brand Building:
Brand building is what every business tries to accomplish and digital marketing helps develop your brand by promoting it on several platforms, the more viral your brand goes, the more reputation your brand will earn in the eyes of search engines as well as users.

All the aforementioned aspect of digital marketing has the potential to add up to more profit and sales. So, wait no more get started with digital marketing services that gives you access to mass media, all within your budget.